SEM account manager

Our Account Managers are our resident paid search experts, responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for each client’s paid search campaigns.

Four15 Digital is a rapidly growing growth agency based in Los Angeles and San Francisco California, USA. We are looking to open our first European office in Chisinau, and are seeking candidates who want to be part of a stable and growing company, and are excited about working with US-based agency clients. This role would report directly to our country manager, based in Chisinau.

Our Account Managers work with brand-name companies who demand – and recognize – excellence. You’ll be part of a cross-functional team that includes optimization and client services, all working to make sure client needs are anticipated and met. As an Account Manager, you will be responsible for the following key areas:

1) Design and execution of paid search strategy

2) Acting as the primary paid search POC for your assigned clients by answering client emails and leading weekly calls

3) Project management on accounts you own.
You will need to have more than SEM experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team.

Responsibilities:
 
* Client Communication and Team Management

* The Search Manager is expected to ‘own’ client communication with our US-based team, including email and video conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basis

* The Search Manager will direct and lead all search associates assigned to client account(s)

* Strategy and Implementation

* Understand the client’s product and their marketing objectives and goals.

* Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.

* Follow established Four15 Digital search process framework

* Work closely with other internal and external departments to develop fully integrated search campaigns

* Account Management and Reporting

* The Paid Search Manager will be required to ‘own’ all aspects of their clients’ accounts

* Establish and update budgets caps and ensure accounts are pacing properly

* Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.

* Present ideas for future marketing expansion or optimization

* Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines

* Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts

* Create campaign insights for quarterly business reviews

* SEM and General Advertising Knowledge

* Stay current on industry trends and best practices,

* Think creatively and develop tools and innovative tactics to improve efficiencies

* Aid in the creation of new business presentations

* Work with, and in some cases direct, a team of cross-channel marketers. Channels may include SEO, Display, Social, Video, Mobile, and more.

Requirements
* Skills/Experience Required:

* 3+ plus years of paid campaign management experience required

* Bachelor’s Degree (Math or Linguistic discipline preferred)

* Experience with Google Analytics

* Extensive experience with Google Ads Editor and Bing Ads Editor

* Knowledge of all PPC metrics and definitions

* Technical and analytical mindset

* High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)

* Google Certification (Fundamentals), Analytics and Advanced Certification is a plus

* Excellent attention to detail and the ability to effectively multi-task

* Excellent written communication and interpersonal skills

* English fluency

* Skills/Experience preferred:

* Experience with Bid Management tools such as Marin or QuanticMind

* Experience with 3rd party tracking

* SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)


Compensation and Benefits

* €1400 - €1800/month

* Paid trips to the United States (California) for training

* Medical and dental insurance

* Continued education budget

* Beautiful office location and office accommodations


About Four15 Digital:

Four15 Digital is a San Francisco based boutique Paid Marketing agency with a second office in Long Beach, Ca. Our approach to media is holistic and our team has a broad set of experience in digital advertising with a focus on direct response advertising, creative and landing page optimization.
Our people are our greatest asset and we believe deeply in the importance of relationships. This means respecting ourselves, our team members and our clients. Our approach to this is to be direct, transparent and honest. Our founders have an open door policy. If someone has an idea, a complaint or an issue, we want to hear about it.
We are looking for team members who enjoy working in a customer-centric, hard-working, fast-paced and focused environment. Efficiency is important, as we require a strong work-life balance.
Our founders are looking to hire top tier talent and are committed to building a company where employees feel safe and that what they do every day has an impact. We believe this is what is necessary to attract and retain a world-class team.

Four15 Digital provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, sex/gender (including pregnancy, childbirth, breastfeeding, or related conditions), sex stereotype, gender identity/gender expression/transgender (including whether or not you are transitioning or have transitioned), and sexual orientation, marital status, religion (including dress and grooming practices), age (40 and above), physical or mental disability, medical condition, results of genetic information/characteristics, or military or veteran status. Any other basis protected by federal, state, or local law or ordinance or regulation. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.