Media buying specialist & affiliate expert

Company Overview: We are a dynamic and fast-growing international group of companies. Our diverse portfolio includes Dental Clinics, Real Estate, and Finance. We pride ourselves on innovation, creativity, and delivering exceptional results for our clients. As we continue to expand, we are seeking a talented and creative Media Buying and Digital Marketing Specialist to join our team.
Position Overview: As a Media Buying and Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing media buying strategies across various digital platforms to drive brand awareness, engagement, and conversions. You will work closely with our marketing team to develop and implement integrated digital marketing campaigns that align with our business objectives, with a particular focus on affiliate marketing in financial and gambling niches.

Responsibilities:
- Media Buying Strategy: Develop and execute media buying strategies across digital channels, including but not limited to social media, display advertising, search engine marketing (SEM), and programmatic advertising.
- Affiliate Marketing: Manage and optimize campaigns within financial and gambling advertising niches, ensuring compliance with industry regulations and platform policies.
- Tracker Management: Utilize tracking tools like Keitaro to monitor and optimize affiliate campaigns, ensuring accurate attribution and performance measurement.
- Cloaking: Implement and manage cloaking techniques to comply with platform guidelines while promoting grey & black niches, such as Finance and Gambling, on platforms like Meta ads and Google ads.
- Spy Services: Utilize spy tools and services to analyse competitor strategies, identify opportunities, and stay ahead of industry trends.
- Research and Analysis: Conduct thorough research and analysis to identify target audiences, market trends, and opportunities for growth.
- Creative Collaboration: Collaborate with internal teams to create compelling and effective ad creatives, landing pages, and other assets.
- Campaign Optimization: Monitor campaign performance, analyse data, and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- Industry Awareness: Stay up to date with industry trends, best practices, and emerging technologies to continuously improve our digital marketing efforts.
- Reporting: Provide regular reports and insights to stakeholders on campaign performance, key findings, and recommendations for optimization.

Qualifications:
- Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Experience:
- Several years of experience in media buying and digital marketing, preferably with experience in financial or gambling niches.
- Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms.

Technical Skills:
- Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, etc.
- Experience with tracking tools like Keitaro and familiarity with cloaking techniques.
- Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Communication Skills: Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Detail-Oriented: Organized and able to manage multiple projects simultaneously.
- Language Skills: Fluency in English and Romanian.

Bonus Skills:
- Experience with A/B testing and conversion rate optimization (CRO).
- Knowledge of SEO principles and best practices.
- Familiarity with marketing automation tools such as HubSpot, Marketo, or Pardot.

Why Join Us:
- Competitive salary.
- 21 working day paid vacation leave plus 3 days paid sick leave.
- Work in dynamic, fast-paced and international company.
- Fun, friendly and professional environment.
- Continuous personal development.